Did you know that your skin is the largest organ in your body? It should be treated with love and care, not toxins and chemicals. One study confirmed that any substance that is applied on your skin gets absorbed into your bloodstream. That being said, do you really want parabens that can increase your risk of breast cancer seeping into your system? We’re guessing no. Thankfully, there is clean skincare which is generating all the buzz in the beauty industry and has beauty brands responding.
What Is Clean Skincare?
Clean skincare is described as products that are carefully made without the use of toxic ingredients. It focuses on safety over source and embraces ingredients that are both natural and manufactured. Not all natural ingredients are safe, and not all synthetic ingredients are harmful. Isn’t that interesting? Creating skincare products with your safety in mind is the true essence of clean skincare.
Why Are Women Today Embracing It?
Women are embracing clean skincare for the sake of their health and our environment. Aren’t you done with skincare products that pollute our environment, harm animals and risk your health? We sure are!
We’re mindful of what goes in and on our bodies and knowledgeable when it comes to the ingredients in our products. We read labels and ingredient lists before purchase in order to stay away from harmful ingredients. Clean skincare may end up being more expensive, but the ingredients are much higher in quality. Quality over quantity, am I right ladies? Less expensive skincare products that aren’t clean contain chemicals that can cause severe side effects. Nobody wants that.
Clean skincare and well-being go hand in hand. Knowing that toxic chemicals aren’t being applied to your skin will put you at ease and lower your stress levels. Using clean ingredients is the key to calming your skin and your mind. We know that artificial fragrances can irritate your skin, that’s why clean skincare products use essential oils and natural fragrances to provide aroma-therapeutic benefits.
The beauty industry can fool us into believing artificial ingredients offer skincare benefits. We’re not falling for that! Scientists from Rutgers University in New Jersey conducted a study to determine the connection between mainstream moisturizers and skin cancer. Research found that mainstream moisturizers increase the risk of skin cancer by 95%. We believe in using clean skincare with real ingredients that benefits our skin. Before artificial lotions, we used plants, herbs, fruits and veggies. All of which are used as base ingredients in today’s skincare products. Research has found that the skincare benefits of some plant extracts outweigh their manufactured counterparts. Research has also revealed that natural extracts such as Acai, Chamomile and Green Tea have beneficial properties in the use of skincare. Green Tea was found to have the most beneficial and promising results.
When you make the switch to clean skincare, you are making safe ingredients more common. In the end, clean skincare benefits you and our environment. Clean skincare products are also environmentally sustainable and animal friendly. In 2017, a study on corporate social responsibilities was conducted on 1,000 Americans, revealing how they respond to companies who supported environmental or social issues. Research found that 92% are more likely to trusts companies that support social or environmental issues. By switching to clean skincare, you’re protecting the environment from pollution and animals from harm.
What Do You Need to Look Out for?
Watch out! Beauty brands can be sneaky. There are a few things you need to look out for before choosing a skincare product. The Federal Drug Administration (FDA) doesn’t actually control all the ingredients that go into your skincare products, so it’s your job to be aware of these ingredients by reading labels. Ingredients in your skincare products can potentially do more damage than good. Harmful ingredients such as phthalates, parabens and fragrances can be linked to serious health problems like cancer or liver damage.
Beauty brands create marketing strategies that distract consumers from knowing the truth. Before purchasing a skincare product, double check the packaging.
- Misleading words such as “natural” or “eco” are not regulated, which means companies use them to market their products, regardless of how natural they actually are. This is called greenwashing.
- Skincare packaging can be deceiving, as product statements can distract consumers from what is inside a product. Statements such as “free of” or “benefits include” distract buyers from the potentially harmful ingredients being used.
- The design of a skincare package can also be distracting. Using certain colours and plant illustrations can mislead consumers into thinking a product is green and clean. Beauty brands use colour psychology to impact your purchasing decision. The colour green is often used to promote health, wellness and nature. Your support for the environment and concern for your health encourages you to purchase this green coloured product.
Now that you know what to look out for, we challenge you to look out for these marketing tactics and to switch to clean skincare.