Make It Real

Goal:

• To drive clicks to Make It Real Sticker Chic listings on Target.com and Amazon.com from

Objective: 

• To generate over 5,000 link clicks based on our predicted number of 4,364 link clicks with a CPC of $0.45 or lower.

Strategy and Tactics: 

• To build a strong, loyal fanbase by leveraging consumer trends and interests and competitive analysis.
• Create entertaining, short-form video content for Facebook, Instagram and TikTok that will resonate with the Make It Real target audience (females in the USA aged 25-55, parents of tweens, interested in DIY, jewelry design, crafts, fashion,  tween brands).
• Focus messaging and creatives around mother/daughter bonding.

Total Paid Social Results:

• Budget: $2,400
• Spent: $2,399.20
• Impressions: 496,575
• Reach: 314,824
• Link Clicks: 10,852
• Cost Per Click (CPC): $0.22 (MIR benchmark is $0.55, industry average is $0.72)

Facebook/Instagram Results:

• $1,800.00 budget
• $1,800.00 spent
• 277,955 impressions
• 48,344 engagements
• 699 post reactions
• 8,051 link clicks
• $0.22 per click (industry is $0.72, benchmark is $0.55)

TikTok Results:

• $600 budget
• $599.20 spent
• 218,620 impressions
• 2,801 link clicks
• 195,332 video views
• $0.21 per click (industry is $0.72, benchmark is $0.55)

Notes & Key Learnings:

• Our cost-per-click benchmark for Make It Real is $0.55 per click, and the industry standard is $0.72 per click. With a budget of $2,400, the predicted number of clicks for this campaign was  4,364. Through target audience analysis, intriguing assets and enticing copy, we were successfully able to drive our audience on social to our Sticker Chic product listings on Target.com and  Amazon.com, generating 10,852 link clicks and a $0.22 cost per click.
• Short-form videos with trending, popular audio performed well and helped us reach our target audience (moms of tweens, aged 25-55 in the USA).