Coloforms

Charlie’s Colorforms City Mighty Movie Adventures

Influencer & Social Campaign

May – July 2022

OVERVIEW:

To support the launch of the Mighty Movie Adventures, we engaged crafting, parent, and toy influencers to host their very own viewing party.

GOALS AND OBJECTIVES:

  • Secure 20 influencers to receive a custom mailer, complete with items to help host their party and capture unique content for social media.
  • Raise awareness of the launch of the new Mighty Movie Adventures series amongst parents and kids (co-viewing), including geeky moms and dads, through trending social content and the unique #MightyMovieAdventures hashtag!
  • Grow brand identity and positioning as a creative, hands-on brand that offers fun for the whole family.
  • Repurpose UGC as Charlie’s Colorforms City branded ads and share across organic social channels.

KEY DELIVERABLES:

  • Sourcing, and purchasing mailer materials
  • Sourcing, pitching, and securing earned influencers
  • Mailer box creative design
  • Movie ticket, activity sheet, sticker sheet creative design
  • Ongoing media monitoring
  • Drafted pitch and conducted outreach to trade/bloggers

SOCIAL HIGHLIGHTS:

(Paid & Organic Combined)

  • Budget: $500
  • Spent: $369.18
  • Impressions: 139,794
  • Engagements: 32,746
  • Clicks: 578
  • Saves/shares: 43
Campaign & Promotion Breakdown
  • Promoted the new Charlie’s Colorforms City episodes through organic and paid social media posts on Instagram and Facebook.
  • Ran a Mailer Giveaway on Instagram and Facebook from July 5th–July 12th, 2022 to generate buzz around the launch and get fans excited.
  • Revealed a 6-grid Instagram poster to generate excitement for the release of the new Charlie’s Mighty Movie Adventures on Netflix.
  • As of Friday, July 8th, we have received a combined total of 139,794 impressions, 32,746 engagements and $0.01 cost per result for our promotion of the Charlie’s Coloforms City Mighty Movie Adventures.
  • Shared influencer posts to Instagram & Facebook Story
CCC - BP - 070522 - Mailer Giveaway (Static Image)
  • Budget: $100
  • Spent: $31.83
  • Impressions: 2,762
  • Engagements: 655
  • Engagement Rate: 24.5%
  • Saves/shares: 7
  • Clicks to social: 12
  • $0.12 per result
CCC - BP - 061322 - MMA Netflix Premiere (Static Image)
  • Budget: $200.00
  • Spent: $155.55
  • Impressions: 13,241
  • Engagements: 1,895
  • Engagement Rate: 12.6%
  • Saves/shares: 34
  • Clicks to social: 448
  • $0.18 per result
CCC - BP - 060122 - MMA Long Trailer (Video)
  • Budget: $200
  • Spent: $181.75
  • Impressions: 123,791
  • Engagements: 30,196
  • Engagement Rate: 24.5%
  • Saves/shares: 2
  • Clicks to social: 118
  • $0.01 per result

Community Conversations

Fans were excited about the new Mighty Movie Adventures and the Mailer Giveaway, which is reflected in the positive community feedback that we received on social media before and after the launch.