KNOX

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The world has already started to become a dark place and it will not get any better by 3000. By the year 3000, technology will become so advanced that it will have the ability to hold control and change peoples’ personalities. Due to technology, the world is being deprived of creativity, empathy, patience, and motivation. However, humanity’s feud with technology ends as a new brand has been developed. Introducing, KNOX, the brand that will save us all. It is needed to make our world a better place. Intangible desires are now granted with KNOX. KNOX is a futuristic brand of gemstones which hold properties allowing people to achieve their greatest intangible desires. To be sold in the year 3000, KNOX products are gemstones that contain intangible properties such as creativity, empathy, patience, and motivation. KNOX gemstones emit their intangible properties when the package is opened. Once a consumer holds a gemstone in their palms for five seconds, the intangible property they have ‘bought’ will be absorbed into the skin due to the gemstones’ tactile sensors. The gemstones are presented on an iPhone through a hologram projection, which follows the futuristic theme.

These products are safe, non-invasive, water-proof and for external use only. If swallowed seek medical attention immediately. Avoid placing gemstones on the face as this may cause irritation or reaction. The beauty of this product is that no batteries are required, nor does it have to be replaced. Do not use if the product is chipped, it may interfere with desired properties and cause hallucinations.

The tagline for KNOX “For a Better Tomorrow”, is about the darkness in the world and the belief that this brand will be needed to change that darkness to light. The brand is called KNOX as a way to form the words ‘now’ and ‘excess’ together. The brand also features four products with different properties, one for each letter in the name.

Motivation is needed as technology has given us the ability to do almost anything we want at the touch of a button. Having technology do all the work for people is not good as it can lead to an unhealthy lifestyle. We begin to stay glued to a couch and not have to lift a finger. This can cause health risks such as obesity and depression. When people have lost all their motivation due to technical advances, they can begin to gain weight when they do not have to move. Mental health problems can also occur as people begin to feel lonely, hiding behind technology such as computers, tablets, and smartphones, isolated from society and feel no urge to be present in the real world. People then tend to avoid any social interactions. That is why KNOX has chosen ‘motivation’ as an intangible selling product. We must change the way people are living. Motivation is key to a happy and healthy lifestyle. People need to stay motivated in all that we do to exercise the mind and body. The KNOX ‘motivation’ gemstone is coloured orange. This is because the colour orange is associated with motivation, success, determination, and enthusiasm.

As the world heads into the year 3000, there is no need to wait around due to technology’s fast capabilities. In today’s society, people use technology to make their lives easier but have lost their patience when technology is not working or available. Technology makes everything faster, more efficient, and easier. While this may sound good, technology has exceeded people’s expectations on time. This can lead to anger and irritability which does not benefit society. Yellow is chosen for the KNOX ‘patience’ gemstone, as it is an uplifting, positive colour that represents calmness and peace. Patience is needed to calm the mind, and allow people to release those negative feelings.

By the year 3000, many ideas will be used and brought to life. As technology continues to head down a path of discovery, many will not find the need to explore their creative side. They will begin to believe that technology is so advanced that there is no need to develop anything new. There would be no reason to create anything as technology can do everything. Why waste time on creating something when one can have it created by technology? This will cause the future to become ultimately boring and unoriginal. Creativity is very important to enable new ideas and individuality. It is a way to express oneself and provide the freedom to develop new concepts. Pink represents the KNOX ‘creativity’ gemstone and a bright side that can signify a bright mind.

As the years go on, people become crueller towards each other. People hide behind technology, stalking one another and invading people’s privacy. Cyberbullying has a big impact on people, especially teenagers. By 3000, people will become very depressed as they will end up saying mean things about one another through ways of technology. Words and ideas can also be interpreted differently when not conveyed in person, which causes misinterpretation and potential arguments. People also become desensitized as the things they see through technology become customary to stories that can be easily accessed by phone or overshared and overread in the media. Mixed stories can also affect how we react to certain topics and become desensitized to issues. For humanity to survive technology’s strength and desensitization, a change must come. Empathy is needed because people need to become nicer to each other and have a moral conscience when using technology. The colour green is used for the KNOX ‘empathy’ gemstone because green is associated with emotional healing, harmony and peace.

In summary, KNOX gemstones are the way of the future. This brand will help make the world a better place. The world needs this brand to survive the future world made up of cruelness, sadness, laziness, and insensitivity. For a better tomorrow, the four KNOX gemstones are essential.