Lil’ Monkey Cheeks

Lil’ Monkey Cheeks is a small e-commerce business focused on curating natural, organic and eco-friendly products for families.

Overview:

Created and executed a social media strategy to drive awareness, sales volume and engagement for Lil’ Monkey Cheeks and its e-commerce store. Efforts were focused on designing social media content and social media marketing.

Sample of social media graphics

Strategy & Tactics:

• Created social media graphics to entertain, educated and inform target audience

• Develop 8 social media content categories:

  • Pop Quiz Monday – Created weekly eco quizzes to educate, engage and entertain followers

  • Tip Tuesday – Educated followers with environmental and product-related tips

  • This or That Thursday – Created weekly polls to engage with followers and collect data

  • The Diaper Diaries – Informed followers on the benefits of cloth diapers

  • Cloth 101 – Educated followers on cloth diaper categories and the materials used in cloth diapers

  • Behind the Brands – Focused on highlighting the people behind the brands carried by Lil’ Monkey Cheeks

  • FAQs – Answered and shared followers questions

  • Reviews – Shared reviews from real customers to showcase customer loyalty

• Researched and analyzed competitors as well as new and evolving social media trends

• Provided blog articles focused on green living

• Actively monitored social media accounts for engagement

• Created content calendar and weekly social media analytic reports

• Conducted keyword research for the website homepage and product pages

• Provided campaign details and guidelines for contestants

• Researched hashtags to maximize social media post reach

Sample of social media content category graphics

The Results:

Instagram:

• Increased impressions by 51% from 33,664 to 50,955 within 6 months